New technologies and new business models alone are not enough to change society. The greater the leap forward taken by a new innovation, the more important it becomes to lay the groundwork for a supportive social environment, and cultivate the understanding of stakeholders. Building allies, supporters, and fans, and establishing new trust and norms with relevant stakeholders is a crucial step in ensuring the success of any new social innovation.
As a leading Public Affairs firm in Japan, Makaira provides support and leadership for the implementation of social change through dialogue, coordination, and building understanding with various stakeholders such as local and central governments, industry groups, NGOs, media and consumers.
Makaira’s vision is a society that updates continually and holistically. In order to achieve this, our mission of "Advocacy for Changemakers" aims to create a business and social environment that is conducive to social change. The approach begins with drawing up a non-market strategy to design and implement the best possible type of outreach to the public sector, consumers and wider society.
Our public affairs consulting services cover everything from the consideration and planning of non-market strategies to the execution of political and administrative advocacy. In addition, we also provide support for public relations, branding and creative development to inspire and mobilize people and society, and support for building public affairs organizations.
Public Affairs is "the strategic involvement of companies in the public and non-profit sectors in order to achieve their business objectives." It refers to a multi-faceted area of activities that utilizes various methods such as lobbying, public relations (PR), branding, CSR, and project development.