ADVOCACY for CHANGEMAKERS
Public Relations
PR Consulting Business
～Value-driven PR～
Makaira's mission is “advocacy for changemakers.” As such, Makaira's PR consulting business is “value-driven PR” that supports the implementation of social change.
For companies, NGOs, and local governments who are aiming for social change, it is crucial to grow a base of supporters and allies who sympathize on social issues, and build a wider social consensus on these issues. To make this happen, we send and receive information, and engage in communication and relationship building.
We aim to deliver information that has true value to social actors and stakeholders, and rather than simply gaining exposure through disseminating media articles, to create a constructive public dialogue, in the following five areas.
- “Innovation Support PR” We provide support for social innovation-focused companies and NPOs, such as startups and technology companies.
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▷ Makaira's deep understanding of the policies, markets, and public opinion surrounding technology, as well as our network of media contacts, will help us to support your communications.
▷ With our network of experts and advisors in various fields, and the requisite knowledge to speak about the future society that will be created by technology, Makaira provides unrivaled communications support.
- "Social Support PR" We provide support for companies, NPOs, local governments, and other organizations that are working to galvanize public opinion to solve social issues.
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▷ Makaira's consultants are experienced in various fields such as politics, government, academia, corporations, NPOs, and journalism, both in Japan and abroad. By utilizing media collaboration and events, as well as digital tools, we conduct PR services to make social issues more visible and shared more widely in society.
▷ Through Makaira's unique network, which has been proactively addressing social issues such as sustainability, diversity and inclusion, and world peace, we are able to mobilize public opinion on multiple layers.
- “Local Support PR” We provide support for local governments, NPOs, and companies that change the world from the local level.
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▷ In the future, local governments, in the same way as corporations, will have to compete as platforms for innovation and the solving of social issues.
▷ By utilizing Makaira's extensive experience in working with and supporting local governments, we provide a full range of support, rather than simply branding a region to raise its profile. Starting with a consultation on autonomous economic growth strategies, we offer comprehensive assistance including PR, policy consulting, public-private partnerships, community building, creativity, and branding.
- “Global Support PR” We provide support for international PR that goes beyond borders
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▷ In an age when the world is connected through digital technology, Japanese changemakers are reaching a global audience. In addition, Japan's unique culture, nature, and society are sources of inspiration for people overseas. Makaira has partner agencies in major cities around the world and has been supporting countries, local governments, and corporations in international branding and international communication.
▷ We also provide PR services to support market entry into Japan from overseas. Makaira's consultants, who have been active on the international stage, will support you in the transmission and reception of global information through translation and interpretation, accompaniment on overseas business trips, overseas media PR, and digital PR.
- “Risk Management Support PR” We provide communications support for managing the risk that accompanies social transformation
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▷ The greater the innovation, the more important risk management becomes. A new technology may cause an unforeseen accident, or a new business model may unexpectedly create other social issues. In such cases, having a dialogue with society is important.
▷ Our support ranges from monitoring social media for crisis prevention, identifying crises, and preparing crisis management manuals, to immediate crisis management such as media response and mid- to long-term social consensus building, all while maintaining a dialogue with the media and political administrators.
Specific PR Services
▷ Media training (during both crisis and non-crisis times)
▷ Digital PR (website and video production, social media management, monitoring and analysis, etc.)
▷ Event and seminar planning and management
▷ Creation of various PR tools (brochures, fact sheets, etc.)
▷ Media Relations (including news monitoring and analysis of mass media such as newspapers, TV, magazines, and radio)
▷ Others
Our Team
Takumi Kanamori
External PR Partner
Takumi Kanamori
External PR Partner
“Ideas are inexhaustible by multiplication” “Action is everything” “Timing is 90% of a project’s success”
In order to convey difficult things in an easy-to-understand manner, Takumi continues to move while adapting his perspective to the other party’s point of view.
After working at a general trading company, he became a broadcast writer. Keisuke has been involved in all genres of news, information, variety, sports, and drama at Nippon TV and other key commercial TV stations. Based on his experience and knowledge involved in the planning and composition of more than 5,000 TV programs, he devises PR strategies to turn the uninterested on their heads and “get the message across”. Keisuke’s greatest strength is his ability to give advice on “how to use media” from an inbetween-perspective, which is indispensable for public relations.
Graduated from the Faculty of Foreign Studies, Sophia University, Japan
Screenwriters Federation (02’~).
Representative Director, PR College, General Incorporated Association.
President of “Public Relations is 7:00 at Night,” a community for PR professionals, Outside Director of Online-Doctor.com.
Authored book: The easiest in the world! The secret behind the magical skill “media with a radius of 3m” that boosts chat power just by watching TV (Tokuma Shoten)
Chisa Takahashi
External PR Partner
Chisa Takahashi
PR Consultant
Chisa has worked at a PR company for about 10 years, and as PR consultant for an IT company and a consulting firm handling corporate enterprises. She has been independent as a freelancer since August 2017.
Chisa provides PR support to foreign companies during the start-up phase of their Japanese subsidiaries, as well as to VC and start-up companies that provide BtoB services to major Japanese corporations, and other publicly listed companies.
Her main expertise is in media relations, from planning and proposal to providing media insights, from IT-specialized media to economic magazines and business media.
Chisa is a public relations professional who not only increases publicity and corporate branding, but also contributes to business growth in collaboration with market development, marketing, sales, human resources, recruiting, and management.
Motokazu Tomifuji
External PR Partner
Motokazu Tomifuji
External PR Partner
Since graduating from university, Motokazu has been in Marketing and Communications including Public Relations for almost 30 years. For over 10 years, he managed public relations/advertising/branding departments for foreign brands in the consumer electronics field, including large-scale consumer events, small-scale events, and the launch of social networking sites and YouTube. At Bose Japan (1999-2016), he spearheaded the introduction of noise-canceling headphones and wireless speakers to the Japanese market through consumer events and social media networks. Motokazu later served as head of the public relations office of a major advertising production company before assuming his current position.
Junko Matsuda
External PR Partner
Junko Matsuda
External PR Partner
Junko is the representative of LeapFrog LLC, which provides consulting services to startups and small and medium-sized companies in Japan and abroad to support the establishment of their public relations departments.
She has more than 15 years of experience in corporate public relations and helping companies set up their PR departments. Junko supports newcomers and solo PR firms to efficiently set up a PR department and conduct PR activities that contribute to corporate growth through her accompaniment and human resource development style. After graduating from Waseda University, she worked as a copywriter for a major job advertisement company, and then in public relations at an IT mega venture as well as a Hakuhodo related digital advertising company. After working in the Corporate Strategy Office, Junko started her own business in 2019. Currently, while specializing in the B2B domain and supporting a wide range of clients from startups to companies listed on the first section of the Tokyo Stock Exchange, she also hosts PR-related study sessions, speaks at various venues, and contributes to and writes for the media.
Keith Roeller
External PR Partner
Keith Roeller
External PR Partner
Keith has more than 25 years of experience in corporate communications planning and production. Through a focus on translation, he works with corporate executives and agencies to provide accurate, effective, international communication. He has also worked in publishing and telecom as a sales manager, gaining experience in messaging and client presentation.
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