Koichi Iwasawa
PR Director

As communication and public relations specialist, Koichi has engaged with public affairs, digital communications, global communications, risk communications, film making, seminars and trainings at the Japan Institute of International Affairs (JIIA) as Director of Communications, International Committee of the Red Cross (ICRC) South Sudan Delegation, Embassy of Japan in Syria as PR and Cultural Attaché, Japan International Cooperation Agency (JICA) Egypt Office, United Nations Development Programme (UNDP) Tokyo Office, and International NGO. He has also developed a media, journalism and filmmaking career background through working for the Tokyo Broadcasting System (TBS) International Washington D.C. Office and the Yamagata International Documentary Film Festival (YIDFF). Koichi holds an MA in International Peace and Conflict Resolution and an MA in Journalism. He is a National Government Licensed Guide Interpreter in English and Public Relations Planner Accredited by PRSJ. He is fluent in Japanese, English and French and understands Spanish and Arabic. Representative of Key Message International.

Takumi Kanamori
External PR Partner

“Ideas are inexhaustible by multiplication” “Action is everything” “Timing is 90% of a project’s success”
In order to convey difficult things in an easy-to-understand manner, Takumi continues to move while adapting his perspective to the other party’s point of view.
After working at a general trading company, he became a broadcast writer. Keisuke has been involved in all genres of news, information, variety, sports, and drama at Nippon TV and other key commercial TV stations. Based on his experience and knowledge involved in the planning and composition of more than 5,000 TV programs, he devises PR strategies to turn the uninterested on their heads and “get the message across”. Keisuke’s greatest strength is his ability to give advice on “how to use media” from an inbetween-perspective, which is indispensable for public relations.

Graduated from the Faculty of Foreign Studies, Sophia University, Japan
Screenwriters Federation (02’~).
Representative Director, PR College, General Incorporated Association.
President of “Public Relations is 7:00 at Night,” a community for PR professionals, Outside Director of Online-Doctor.com.
Authored book: The easiest in the world! The secret behind the magical skill “media with a radius of 3m” that boosts chat power just by watching TV (Tokuma Shoten)

Chisa Takahashi
PR Consultant

Chisa has worked at a PR company for about 10 years, and as PR consultant for an IT company and a consulting firm handling corporate enterprises. She has been independent as a freelancer since August 2017.
Chisa provides PR support to foreign companies during the start-up phase of their Japanese subsidiaries, as well as to VC and start-up companies that provide BtoB services to major Japanese corporations, and other publicly listed companies.
Her main expertise is in media relations, from planning and proposal to providing media insights, from IT-specialized media to economic magazines and business media.
Chisa is a public relations professional who not only increases publicity and corporate branding, but also contributes to business growth in collaboration with market development, marketing, sales, human resources, recruiting, and management.

Motokazu Tomifuji
External PR Partner

Since graduating from university, Motokazu has been in Marketing and Communications including Public Relations for almost 30 years. For over 10 years, he managed public relations/advertising/branding departments for foreign brands in the consumer electronics field, including large-scale consumer events, small-scale events, and the launch of social networking sites and YouTube. At Bose Japan (1999-2016), he spearheaded the introduction of noise-canceling headphones and wireless speakers to the Japanese market through consumer events and social media networks. Motokazu later served as head of the public relations office of a major advertising production company before assuming his current position.

Junko Matsuda
External PR Partner

Junko is the representative of LeapFrog LLC, which provides consulting services to startups and small and medium-sized companies in Japan and abroad to support the establishment of their public relations departments.
She has more than 15 years of experience in corporate public relations and helping companies set up their PR departments. Junko supports newcomers and solo PR firms to efficiently set up a PR department and conduct PR activities that contribute to corporate growth through her accompaniment and human resource development style. After graduating from Waseda University, she worked as a copywriter for a major job advertisement company, and then in public relations at an IT mega venture as well as a Hakuhodo related digital advertising company. After working in the Corporate Strategy Office, Junko started her own business in 2019. Currently, while specializing in the B2B domain and supporting a wide range of clients from startups to companies listed on the first section of the Tokyo Stock Exchange, she also hosts PR-related study sessions, speaks at various venues, and contributes to and writes for the media.

Keith Roeller
External PR Partner

Keith has more than 25 years of experience in corporate communications planning and production. Through a focus on translation, he works with corporate executives and agencies to provide accurate, effective, international communication. He has also worked in publishing and telecom as a sales manager, gaining experience in messaging and client presentation.