Makaira's mission is “advocacy for changemakers.” As such, Makaira's PR consulting business is “value-driven PR” that supports the implementation of social change.
For companies, NGOs, and local governments who are aiming for social change, it is crucial to grow a base of supporters and allies who sympathize on social issues, and build a wider social consensus on these issues. To make this happen, we send and receive information, and engage in communication and relationship building.
We aim to deliver information that has true value to social actors and stakeholders, and rather than simply gaining exposure through disseminating media articles, to create a constructive public dialogue, in the following five areas.
▷ Media training (during both crisis and non-crisis times)
▷ Digital PR (website and video production, social media management, monitoring and analysis, etc.)
▷ Event and seminar planning and management
▷ Creation of various PR tools (brochures, fact sheets, etc.)
▷ Media Relations (including news monitoring and analysis of mass media such as newspapers, TV, magazines, and radio)