Ko Fujii, the Representative Director and CEO of Makaira K.K. moderated session 7 “Branding “Hiroshima” as Global Peace Hub” of Hiroshima World Business Conference for World Peace 2016 as a steering committee member. This was the first conference on “Peace Marketing” in the world, with the attendance of Professor Philip Kotler of Kellogg School of Management, known as the Founder of Modern Marketing. We would like to thank all the speakers and guests.