The winners of the IPRN AWARDS 2025, organized by the International Public Relations Network (IPRN), were announced in July in Portugal. Makaira KK, a Japanese public affairs company, won in the Content and/or Publication category.

The IPRN AWARDS recognize outstanding achievements by IPRN member firms in seven categories, including media relations, digital and/or influencer marketing, and reputation and/or crisis communications.

At the International Public Relations Network (IPRN) annual meeting in Portugal in July 2025, the IPRN AWARDS winners were announced. A project supported by Makaira was honored with the top award in the Content and/or Publication category.

The Content and/or Publication category acknowledges exceptional content projects, encompassing both digital and print formats, and external and internal communications. This category also recognizes projects distinguished by their graphic quality, creativity, and extensive reach.

Makaira has won an IPRN AWARDS for the second consecutive year, following its success in the “Event and/or Activation” category at the IPRN AWARDS 2024.

This achievement has also been announced on the official IPRN LinkedIn page.

■ Comments from Koichiro Fujii, CEO of Makaira

“We are sincerely grateful to the International Public Relations Network (IPRN), a global collective of outstanding PR agencies from over 40 countries, for honoring us with this award.

This recognition is a testament to the dedication of our entire team at Makaira. It would not have been possible without our clients, who place their trust in us and partner with us to drive social change.

Inspired by acknowledgement from IPRN, a prestigious global platform, we will remain committed to fostering constructive dialogue with society through the pursuit of high-impact communication.”

About IPRN AWARDS 2025

The IPRN AWARDS 2025 are presented by IPRN, the International Public Relations Network, and winners in all categories will be determined through presentations at the IPRN General Assembly and voting by participants.

IPRN AWARD winners will be selected in each of the following seven categories, and the project that receives the most votes in each of these seven categories will be named the “IPRN Gold” campaign of the year.

In addition, an Agency of the Year and a Member of the Year will be selected in the Agency category.

1. Media Relations
Projects that stand out for their media results and media engagement strategy.

2. Digital and/or Influencer Marketing
Projects that stand out in the digital space (web and social media) or whose strategy with influencers is differentiating.

3. Reputation and/or Crisis Communication
Projects to affirm and improve the reputation of organizations or to manage crisis cases that stand out for their strategy and damage control.

4. Content and/or Publication
Content projects, whether digital or on paper, for external or internal communication, that stand out for their graphic quality, creativity and reach.

5. Event and/or Activation
Internal, external events or activations, which stand out for their creativity, originality and complexity, as well as for the quality of the graphic, multimedia and scenographic supports.

6. Film and/or video
Films or videos, for internal or external audiences, that stand out for their quality of editing, originality, creativity and scope.

7. Integrated campaign
Integrated, differentiating projects that include several communication areas and disciplines and whose results are proven.