Makaira KK, a Japanese public affairs company, was awarded The Gold Standard Award for Public/Private Partnership. The Gold Standard Awards 2024 hosted by Public Affairs Asia and PRCA Asia Pacific, one of the world’s largest PR federations. The Gold Standard Awards recognise outstanding achievements by agencies, corporations, NGOs and governmental agencies across Asia Pacific and the Middle East. The “Gold Standard” achievements include 25 categories, such as stakeholder engagement, crisis management, media relations, and CSR.

THE GOLD STANDARD AWARDS 2024 is organized by PublicAffairsAsia and PRCA Asia Pacific for the communications and corporate public affairs industries in the Asia Pacific and Middle East regions. On October 9, The Gold Standard Awards 2024 winners were announced and presented with their awards in Singapore, where Makaira KK was honored in the PUBLIC/PRIVATE PARTNERSHIP category for outstanding efforts in public-private partnerships.

https://apac.prca.global/2024-gold-standard-award-winners/
https://apac.prca.global/2024-gold-standard-awards-gallery/

About the award-winning project

Makaira conducted a public affairs campaign to promote electric kickboards in Japan.

Specifically, in addition to establishing an industry association of micro-mobility operators, Makaira worked with transportation infrastructure-related companies such as railroad companies, bus companies, developers, and real estate companies to promote discussions on integrating electric kickboards with public transportation. We also collaborated with the Ministry of Economy, Trade and Industry, the Ministry of Land, Infrastructure, Transport and Tourism, the National Police Agency, and local governments to collect data to verify the safety of electric kickboards through demonstration tests and other means, and to hold discussions to formulate policies based on this data, thereby contributing to policy formation toward the revision of the Road Traffic Law.

Even after the revision of the Road Traffic Law in 2023, the promotion of electric kickboards and safety awareness through public-private partnerships continues: In April 2023, the Micro Mobility Promotion Council and the Tokyo Metropolitan Government signed a partnership agreement to strengthen their activities to inform the public of traffic rules. Through videos and web pages explaining traffic rules, users are informed of correct usage and safety rules.

In addition, the Public-Private Council for the Safe Use of Personal Mobility, established in cooperation with the National Police Agency, has been implementing safety education measures, such as requiring users of electric kickboards to take a traffic rule test and answer all questions correctly.

These activities have been recognized by The Gold Standard Award for Public/Private Partnership.

Award Comment

In its public affairs activities to promote the use of electric kickboards in Japan, Makaira has been working diligently to ensure that dialogue with various stakeholders in the public and private sectors is carefully conducted based on data from numerous demonstration experiments, and that consensus building is promoted. As a result of these careful dialogues and consensus building, the Road Traffic Law was revised and enforced, leading to the social implementation of the electric kickboard. We are honored to have received The Gold Standard Award for Public/Private Partnership in recognition of this series of processes.

We will continue our efforts to improve the environment and raise awareness so that various users can coexist and use the “public space” called roads safely and comfortably.

About The Gold Standard Awards 2024

https://apac.prca.global/the-gold-standard-awards/

The Gold Standard Awards 2024 are hosted by Public Affairs Asia and PRCA Asia Pacific, one of the world’s largest PR federations. Winners will be announced on October 9.

Recognising Excellence in 25 Categories:
The awards recognize “Gold Standard” achievements across 25 categories, including stakeholder engagement, crisis management, media relations, and CSR. These awards provide a prestigious opportunity for consulting firms, corporations, NGOs, or government agencies to spotlight their achievements.

Judged by Industry Leaders:
The judging panel is composed of senior practitioners in the area to ensure a fair and thorough evaluation process. The insight and expertise of these esteemed judges contribute to the credibility and prestige of The Gold Standard Awards.

Open to the Asia Pacific and Middle East Regions:
This award is open to the communications and corporate public affairs industries in the Asia Pacific and Middle East regions. Participants from diverse sectors and backgrounds are welcomed to showcase their innovative and impactful work.

About Makaira KK

Makaira is a Japanese consulting firm specializing in public strategic communications for technologies and services that create social innovation. With the mission of “ADVOCACY for CHANGEMAKERS,” we promote social change by supporting change-makers who aim to implement innovations in the three areas of technology, culture, and society. We support a wide range of public affairs activities, including strategic consulting, policy research and advocacy, lobbying, media and public relations, branding development and campaign planning, and various creative productions.